Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
Centralising Customer Experience with Klaviyo Customer Hub
Customer experience often becomes fragmented by default. Orders live in one place, loyalty in another, support somewhere else entirely. Individually, these systems might work well. Together, they can feel disjointed to customers, even if nothing is technically broken. Klaviyo’s Customer Hub is designed to bring those moments back together, creating a more connected experience for shoppers and a more sustainable one for internal teams.
The Klaviyo tech stack we recommend (as a Klaviyo expert agency)
When it comes to retention, your marketing channels are only as powerful as the ecosystem around them. Klaviyo is a brilliant platform, but the real magic happens when you connect it with the right tools. Tools that capture data and automate experiences you could (probably) never manage manually.
The Rise of WhatsApp Marketing: Your Next Channel for Serious Customer Engagement
In this post, we’re exploring where WhatsApp fits into your omnichannel strategy and how to layer it without creating messaging fatigue.
RCS vs SMS: Why Rich Messaging Is the Next Big Shift for E-Commerce Marketing
The question now isn’t whether RCS will matter for marketing, it’s how soon you’ll need to build it into your strategy, and what you’ll do differently once your messages can actually look and feel like your brand. Here’s everything you need to know.
Why Your Best Customers Are Slipping Away (And How Data Can Win Them Back)
Want the uncomfortable truth about acquisition? Well, while you're celebrating this month's 500 new customers, roughly 300 are walking out the door without saying goodbye. The question isn't whether you have enough information to predict and prevent customer loss. It's whether you're going to listen to what it's telling you. Here's how to turn that data into your retention advantage.
Stop Bleeding CLV: Email Personalisation Tactics That Drive Repeat Sales
In this guide, we’ll explore why your RPR (repeat purchase rate) is so important and how personalisation can help drive it up.
Customer Retention Analysis: The Ultimate Guide for DTC Brands
In this comprehensive guide, we’ll break down exactly what customer retention analysis is, why it’s critical for DTC brands, and how to do it step-by-step.
How to Use Quizzes to Boost Conversions During the Holiday Season
Learn how to use quizzes to boost conversions, strengthen customer retention, and give your holiday marketing a personal touch—all with data your customers are happy to share.
Boost Customer Retention: Important Metrics You Need To Monitor
As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.
The Power of Referrals: Designing Email Campaigns That Work
Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.