Knowledge Hub

The Melusine Studio Knowledge Hub is where we share everything we've learned from running email and CRM programmes for global DTC ecommerce brands across fashion, beauty and wellness. You'll find practical guides on Klaviyo strategy, email flows, segmentation, deliverability and retention marketing, written by the expert strategists who build these programmes every day.

Spotlight

Featured reads

Hand-picked articles we recommend starting with.

Library

Browse the library

Search by keyword or filter by category.