In this comprehensive guide, we’ll break down exactly what customer retention analysis is, why it’s critical for DTC brands, and how to do it step-by-step.

Customer churn is the silent killer of your eCommerce brand’s growth. It’s not dramatic. It doesn’t spike on a graph. But over time, it tells you everything about the health of your business. In this guide, we’re getting into the mechanics of churn, how to reduce it, and how Klaviyo can help you predict and prevent it before it happens.

What if your best marketing content was already written?  By your customers. Reviews aren’t just for product pages. They’re powerful social proof, conversion drivers, and trust builders, especially when used smartly in email. In this guide, we’ll show you how to ask for reviews without sounding desperate, use testimonials to boost clicks and conversions, build automated flows that gather and showcase reviews and pick the tools that make it all seamless. Let’s get into it. 

Email design makes or breaks clicks and conversions. After an email is opened, you have about three seconds to engage. If your layout is off, you risk losing your viewers’ interest instantly. This one is all about the foundations of great design: fonts that don’t glitch, dark mode tricks, and how to stop Klaviyo from styling your mobile version like it’s 2012.

Strong deliverability is the difference between reaching inboxes and shouting into the void. Getting this right is non-negotiable whether you use Klaviyo or any other ESP. In this guide, we'll explain why deliverability matters, how to protect it, and what to do if things go wrong. 

There’s nothing worse than missing a key moment with a customer because no one on your team knew it happened. Unless someone’s manually checking profiles or dashboards 24/7, these things slip through the cracks. That’s why Klaviyo’s Internal Alerts exist. They’re built to quietly tap your team on the shoulder when something important happens. 

We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need. 

In this blog, we’ll look at the key elements of a successful winback flow and explore how to tailor your approach based on your brand’s needs. After all, keeping the customers you already have is far more cost-effective than chasing new ones. 

In this comprehensive guide, we’ll walk you through the essential email flows every eCommerce brand needs, from foundational to more specialised automations, with examples from leading DTC brands and actionable insights from our in-house Klaviyo experts.

Have you ever wondered why some of your emails hit the mark while others fall flat? It’s not always about the copy or design, but instead, sending the right message to the right people at the right time. In this blog, we’ll look into how behavioural segmentation works, why it’s a must-have for your email strategy and the specific KPIs it can improve. We’ll also break down the different types of behavioural segmentation so you can start segmenting like a pro.