We work with premium and mid-market DTC ecommerce brands across fashion, beauty, wellness, and food & beverage, including REFY Beauty, Daniel Wellington, and Grown Alchemist. The brands we work with are typically established in their industry and looking to scale retention marketing, email flows, and overall Klaviyo performance. We’re generally not the right fit for early-stage startups or brands looking for a quick fix.

Yes. We're a fully remote international team working with DTC ecommerce brands across the UK, Europe, the US, and the Middle East. Our EMEA market experience is a particular strength.

We're boutique, so your account is managed by senior strategists, not juniors. Our founder worked in-house at luxury brands, including Stella McCartney, so we understand how premium brands operate. And we treat Klaviyo and email marketing as revenue channels with real commercial accountability, not design exercises.

We start with the three highest-impact flows: welcome series, abandoned checkout, and post-purchase. These alone can account for 30-50% of Klaviyo flow revenue when built properly. From there, we layer in browse abandonment, winback, and replenishment flows.

Being a Gold Master Partner means we're recognised by Klaviyo as one of their top agency partners in Europe for our expertise in managing email and CRM for ecommerce brands. Partnership tiers are based on platform experience, successful client implementations, and proven results within Klaviyo accounts. Gold status signals deep experience with Klaviyo, retention marketing, segmentation, email flows, and deliverability for DTC brands. 

We review your full Klaviyo setup, covering flow architecture, segmentation, campaign history, list health, deliverability, and revenue attribution. You receive a detailed report with a prioritised action plan to improve retention marketing performance, whether you continue with us or not.

Every email touchpoint needs to reflect the brand aesthetic, tone of voice, and customer experience. We build Klaviyo campaigns and lifecycle flows that feel like a natural extension of the brand. Restraint, quality, and relevance matter more than send frequency.

We handle everything: strategy, copywriting, design, Klaviyo build, scheduling, and reporting, all under one roof for DTC ecommerce brands. Most of our clients are hands-off by choice.

Our primary metric is revenue per recipient (RPR), the amount of revenue each email generates per contact. We also track flow revenue as a percentage of total store revenue, repeat purchase rate, list growth, and deliverability health inside Klaviyo.

Retention marketing is everything you do to keep existing customers buying again, covering email, SMS, loyalty programmes, personalisation, and lifecycle automation in platforms like Klaviyo. Acquiring a new customer costs five to seven times more than keeping an existing one. A strong retention programme increases lifetime value, reduces churn, and makes your acquisition spend go further for DTC ecommerce brands.

RPR measures how much revenue a single email generates per contact on your list. Open rates can be inflated by Apple Mail Privacy Protection and tell you nothing about sales. RPR keeps you focused on what matters for retention marketing performance.

For a well-optimised email marketing programme, email typically contributes 25-40% of total revenue. If you're below 20%, there's almost certainly significant revenue being left on the table.

Flows are automated sequences triggered by customer behaviour, such as a welcome series, abandoned cart reminder, or post-purchase sequence. Campaigns are one-off sends, such as a product launch or seasonal promotion. A strong retention marketing programme needs both: flows capture revenue around the clock, campaigns drive spikes.

Melusine Studio is a boutique retention marketing agency exclusively focused on DTC ecommerce brands. Retention is what we do, spanning email, SMS, WhatsApp, loyalty, and Klaviyo CRM automation, with a specialism in premium and mid-market brands.

Look for an agency that leads with retention marketing strategy, not just execution. Ask for case studies with real revenue numbers, check their Klaviyo partnership tier, and find out who will actually manage your account day to day. A good agency should be able to diagnose gaps in your email and lifecycle marketing programme before you've signed anything.

Klaviyo is built specifically for B2C ecommerce. It connects directly to your store data, covering purchase history, browsing behaviour, and product preferences, and uses it to power highly targeted email flows and lifecycle automations. As a Klaviyo Gold Master Partner, we work exclusively within the platform and know how to get the most out of it for retention marketing.

The biggest gains come from fixing your flow architecture, improving segmentation, and sending campaigns consistently. Most DTC ecommerce brands we audit have gaps in all three. SMS and WhatsApp add extra layers when used as high-intent touchpoints, not broadcast channels.

Look for recognised Klaviyo partner tiers such as Silver, Gold, or Platinum, which indicate that Klaviyo has vetted the agency for expertise and results. Beyond the badge, ask who manages your account day to day and whether they can explain your segmentation logic and revenue attribution in detail. At Melusine Studio, senior strategists own every client relationship.

Core email flows can be live within two to three weeks and start generating revenue immediately. Most clients see meaningful revenue attribution within the first 60 days. Full email and lifecycle marketing programme optimisation typically takes three to six months.

The fastest wins are almost always in your flow architecture. Most brands we audit are missing high-value email flows or have flows that are live but poorly built. After flows, the next lever is segmentation, followed by a consistent campaign cadence. Our audit will identify exactly where your programme is leaking revenue.

Deliverability is whether your emails land in the inbox rather than spam. It's affected by sender reputation, list hygiene, engagement rates, and technical setup. Poor deliverability can silently destroy your retention marketing programme. We monitor it proactively for every client account.

Most clients come to us for a standalone Klaviyo account audit or an ongoing retention marketing retainer. The audit is a fixed-scope project delivering a prioritised action plan. The retainer is a fully managed service covering strategy, copywriting, design, scheduling, and reporting. Onboarding takes one to two weeks, with core flows live within the first month. Communication is async-first, with a monthly strategy call.