In the world of mobile messaging, RCS (Rich Communication Services) is popping up more and more in conversation. On paper, it sounds simple: a next-generation version of SMS offering a richer, more dynamic, and more secure messaging experience. Yet, for marketers, it means a very real shift in how we think about mobile-first retention. The question now isn’t whether RCS will matter for marketing, it’s how soon you’ll need to build it into your strategy, and what you’ll do differently once your messages can actually look and feel like your brand. Here’s everything you need to know.

From promotional texts and alerts to personalised reminders, SMS is a fantastic way to supercharge your automations and we’re here to show you how. You might not have sent a text message yourself in years, but in the world of marketing, we say it’s not time to give up on SMS just yet.