Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
RCS vs SMS: Why Rich Messaging Is the Next Big Shift for E-Commerce Marketing
In the world of mobile messaging, RCS (Rich Communication Services) is popping up more and more in conversation. On paper, it sounds simple: a next-generation version of SMS offering a richer, more dynamic, and more secure messaging experience. Yet, for marketers, it means a very real shift in how we think about mobile-first retention. The question now isn’t whether RCS will matter for marketing, it’s how soon you’ll need to build it into your strategy, and what you’ll do differently once your messages can actually look and feel like your brand. Here’s everything you need to know.
Why Your Best Customers Are Slipping Away (And How Data Can Win Them Back)
Want the uncomfortable truth about acquisition? Well, while you're celebrating this month's 500 new customers, roughly 300 are walking out the door without saying goodbye. The question isn't whether you have enough information to predict and prevent customer loss. It's whether you're going to listen to what it's telling you. Here's how to turn that data into your retention advantage.
Stop Bleeding CLV: Email Personalisation Tactics That Drive Repeat Sales
Retention isn’t just more cost-effective than acquisition, it’s also where margin lives. And personalisation is one of the most effective ways to connect with customers after their first order. In this guide, we’ll explore why your RPR (repeat purchase rate) is so important and how personalisation can help drive it up.
Customer Retention Analysis: The Ultimate Guide for DTC Brands
In this comprehensive guide, we’ll break down exactly what customer retention analysis is, why it’s critical for DTC brands, and how to do it step-by-step.
How to Use Quizzes to Boost Conversions During the Holiday Season
Learn how to use quizzes to boost conversions, strengthen customer retention, and give your holiday marketing a personal touch—all with data your customers are happy to share.
Boost Customer Retention: Important Metrics You Need To Monitor
As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.
The Power of Referrals: Designing Email Campaigns That Work
Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.
SMS + Email: A Guide to Supercharged Marketing Automation
From promotional texts and alerts to personalised reminders, SMS is a fantastic way to supercharge your automations and we’re here to show you how. You might not have sent a text message yourself in years, but in the world of marketing, we say it’s not time to give up on SMS just yet.
Email Marketing Metrics You Need to Monitor and Why
How do you measure the success of your email marketing campaigns? Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.
Does Personalisation Really Matter in BFCM Marketing?
Amidst the torrent of promotional emails and limited-time offers, one question persists: how can your brand cut through the noise and resonate with discerning shoppers?