Today's most effective acquisition strategies aren’t always found in your Meta dashboard; they’re built into your ecosystem. Loyalty programs, done right, can do both: keep your best customers engaged and bring in new ones. In this post, we’ll look at how to reframe your loyalty program as a growth engine. We’ll cover tactics that tie loyalty to acquisition, unpack program mechanics that drive referral and repeat simultaneously, and share what to track if you're aiming to scale sustainably.

Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.