Email Marketing Audit for Klaviyo Brands
Our in-depth email marketing audit analyses every part of your strategy, from emails and SMS to loyalty, referrals and lead generation. You'll walk away knowing exactlywhere your brand stands and what to prioritise for better ROI and retention.
An email marketing audit gives you an independent assessment of what's performing well, what's holding your channel back and where the biggest opportunities exist. You'll know exactly what to fix first and why.
Designed for growing D2C and eCommerce brands using Klaviyo or looking to optimise their existing setup.
What you’ll receive:
A full audit deck presented by our team during a detailed session, outlining key findings and actionable recommendations.
The complete deck to review internally with your team after the presentation.
A follow-up call for Q&As and a deeper dive into specific areas once you’ve reviewed the audit.
A tailored quote if you’d like us to implement recommendations, followed by a full system revamp once approved.
Full flexibility to keep the audit and implement the insights independently
What We Audit
Every email marketing audit is tailored to your brand, combining data, strategy, and creative review. Here’s everything we cover:
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Complete account health check: revenue split, list growth, engagement benchmarks, domain authentication, tracking compliance, and attribution accuracy.
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List health analysis, including growth sources, engagement trends, segmentation strategy, and suppression management.
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We review 2+ years of data for subject line performance, design hierarchy, CTAs, audience targeting, and timing, with specific recommendations to lift opens, clicks, and conversions
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A visual map of your current flows plus a deep dive into what's working, what's missing, and which automations could drive more retention and revenue.
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Whether you're already using SMS or not, we'll show you how it fits into your lifecycle, covering frequency, timing, compliance and integration with email.
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Quick wins you can implement immediately, plus long-term priorities to strengthen performance across channels.
Our Results
As a Klaviyo Master Platinum Partner, we help unlock growth you can measure.
Here are some of the performance metrics our clients achieve:
175%
average increase in email performance
350%
improved ROI
52%
average email open rate
Proof is in the performance
"Melusine Studio’s audit was exceptional. The team was incredibly detail-oriented, thoughtful, and thorough in their approach.
They took the time to deeply understand our brand, not just at a surface level, but in the context of our product, goals, and audience, ensuring every recommendation reflected that understanding. Their insights were strategic yet practical, blending creative vision with actionable next steps. It was clear they invested significant time and energy into the process, and their feedback felt highly personalized rather than templated. Overall, it was an outstanding experience that left us with both clarity and inspiration for next steps.”
Hannah Blaser, Director of Marketing
"We started working with Melusine Studio after their audit of our Klaviyo account. They came with smart, data-driven ideas to improve our CRM — based on analytics and experience with other brands, and we quickly decided to bring them on board. The team is responsive, always on time, and great at adapting to our specific setup. From journey strategy to copy and visuals for emails and SMS, they consistently deliver quality work. I’d recommend Melusine Studio to any brand looking for a reliable and strategic Klaviyo partner who brings both structure and creativity to the table."
Julia Shamsutdinova, CRM Manager
Frequently Asked Questions
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No. While our speciality lies in Klaviyo, we can also provide audits for non-Klaviyo users looking to migrate to the platform, as well as those using other ESPs who plan to implement our recommendations in-house.
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The timeline depends on the size and complexity of your Klaviyo account. Once complete, we'll present our findings in a detailed walkthrough before sharing the full audit deck for your team to review. Most brands come away from the audit with a clear picture of their priorities within 3 weeks
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Absolutely. The audit is yours to keep, and you're free to implement the recommendations independently. If you'd like our support, we can also provide a tailored proposal to implement the recommendations for you.
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We'll present our findings, answer your questions and provide the complete audit deck for your team. If you'd like us to implement the recommendations, we'll prepare a tailored proposal. If not, you're free to take the insights and implement them at your own pace.