Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
The 2025 holiday email marketing playbook: How to win customers and keep them
The festive season is fast upon us and when it comes to your email marketing strategy, the question isn't just about participating in the holiday rush but standing out in inboxes overflowing with festive offers.
How to Automatically Suppress Profiles in Klaviyo Using a Webhook
We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need.
The Ultimate Guide to Sunset Flows: Key Metrics and Best Practices
Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.
Boost Your Click-Through Rates: Techniques for Email Marketers
Open rates might give a glimpse into how many eyes see your message, but it's the click-through rate (CTR) that reveals the effectiveness of your call to action, content relevance and overall engagement strategy. In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.
Email Marketing Metrics You Need to Monitor and Why
How do you measure the success of your email marketing campaigns? Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.