Retention marketing that drives more than clicks
As a Klaviyo Platinum Partner, we specialise in bespoke retention marketing strategies for premium D2C brands. Our boutique team of Klaviyo experts manage everything from lifecycle strategy and segmentation to campaign execution and loyalty programmes, all built around your customer data.
With email and SMS marketing at our core, we partner with eCommerce brands looking to turn a growing customer base into a more consistent revenue channel.
What we do best
We design and execute high-impact email, SMS, and lifecycle strategies that nurture customers, increase engagement, and maximise retention
Uncover key insights into your performance, strategy, setup, and industry benchmarks to refine your strategy for maximum impact.
Experience seamless email and SMS setup, migration, and management for optimal performance.
Align your marketing efforts through tailored campaigns to maximise engagement and drive revenue.
Enhance lifetime value and encourage
repeat purchases with flows that guide your customers through their entire lifecycle.
Improve engagement and deliverability through advanced segmentation, high-converting pop-ups, and diligent list maintenance.
Custom-crafted copy and visually engaging email designs that resonate with your target market and are optimised for performance across all devices.
Connect with customers at the right moments, using unified data to personalise experiences, boost engagement, nurture relationships and build loyalty.
Maximise campaign effectiveness with detailed analytics, A/B testing, and optimisation, backed by clear, actionable monthly reporting.
Connect with customers via SMS, MMS, RCS and WhatsApp, with personalised messages built around behaviour to drive engagement and revenue.
We connect Klaviyo’s Customer Hub, Customer Agent and Helpdesk to your wider Klaviyo strategy, turning service interactions into retention and revenue.
We use K:Social to turn comments, DMs and tags into subscribers and customer data, then put those signals to work across your flows and lifecycle campaigns.
Composer is Klaviyo's AI Marketing agent tool. We add deeper QA and strategy grounded in your customer data to turn its insights into on-brand work.
Expanding your tech stack for retention & engagement
We help you bridge gaps in your retention strategy and introduce you to the right partners, integrating loyalty, referral and engagement solutions with data-driven personalisation.
-
We help you design and implement loyalty programs that integrate directly with Klaviyo, so every reward, tier update and redemption feeds back into your lifecycle. Paired with referral marketing, it becomes a full retention and acquisition loop, where your best customers feel recognised and keep coming back because of it.
-
Your existing customers are often your best acquisition channel. We build referral marketing programmes for D2C brands that connect seamlessly with your email and SMS strategy, turning satisfied buyers into a consistent source of new, high-quality customers.
-
We layer customer personalisation across your ecommerce experience, from dynamic email content to on-site recommendations, so every touchpoint feels relevant. The more your communications reflect individual behaviour, the stronger the relationship you build over time.
-
We help you collect, manage and activate reviews and UGC across your lifecycle within email campaigns, flows and SMS, making use of a versatile retention marketing tech stack. Social proof at the right moment reduces hesitation and builds the kind of trust that turns first-time buyers into repeat customers.
See what retention-first marketing can do
Ready to captivate your audience?
Let us craft the perfect email strategy for you!
Whether you’re establishing new partnerships or venturing into agency collaboration for the first time, our experts grasp your objectives with bespoke solutions that not only meet but exceed your targets.
hello@melusine.studio
London, WC1