Retention marketing that drives more than clicks
As a Klaviyo Platinum Partner, we specialise in bespoke retention marketing strategies for premium D2C brands. Our boutique team of Klaviyo experts manage everything from lifecycle strategy and segmentation to campaign execution and loyalty programmes, all built around your customer data. With email and SMS marketing at our core, we partner with eCommerce brands looking to turn a growing customer base into a more consistent revenue channel.
What we do best
We design and execute high-impact omnichannel email & SMS strategies that nurture customers, increase engagement, and maximise retention
Our services work together as a fully connected retention marketing approach that evolves alongside your brand.
Account Audit
Uncover key insights into your performance, strategy, setup, and industry benchmarks to refine your strategy for maximum impact.
Designs & Copywriting
Custom-crafted copy and visually engaging designs that resonate with your brand’s voice and are optimised for performance across all devices.
Campaign strategy & execution
Align your marketing efforts through tailored campaigns to maximise engagement and drive revenue.
Analytics & Optimisation
Maximise your campaign effectiveness with detailed analytics, A/B testing, and optimised timing to increase conversion rates and other important metrics.
Monthly Reporting
Get clear, actionable reporting with in-depth analysis empowering you to continuously enhance your marketing efforts.
ESP setup & account management
Experience seamless email and SMS setup, migration, and management for optimal performance.
List growth & Segmentation
Improve engagement and deliverability through advanced segmentation, high-converting pop-ups, and diligent list maintenance.
Enhance lifetime value and encourage
repeat purchases with flows that guide your customers through their entire lifecycle.
Automated Lifecycle Flows
The latest Klaviyo features, strategically implemented for your brand.
We help you get more from Klaviyo’s full suite of products, integrating each one into the wider customer journey to drive conversions and measurable growth.
Klaviyo Service
We connect Customer Hub, Customer Agent, and Helpdesk to your wider Klaviyo strategy to create more personalised support and turn service interactions into opportunities for retention and revenue.
Klaviyo Social Marketing
We use K:Social to turn comments, DMs and tags into subscribers and customer data, then put those signals to work across your flows and lifecycle campaigns.
Klaviyo Composer
We use Composer to uncover opportunities across campaigns, flows and segments, then turn them into on-brand design and copy, grounded in your data and performance history.
Expanding your tech stack for retention & engagement
We help you bridge gaps in your retention strategy and introduce you to the right partners, integrating loyalty, referral and engagement solutions with data-driven personalisation.
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We help you design and implement loyalty programs that integrate directly with Klaviyo, so every reward, tier update and redemption feeds back into your lifecycle. Paired with referral marketing, it becomes a full retention and acquisition loop, where your best customers feel recognised and keep coming back because of it.
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Your existing customers are often your best acquisition channel. We build referral marketing programmes for D2C brands that connect seamlessly with your email and SMS strategy, turning satisfied buyers into a consistent source of new, high-quality customers.
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We layer customer personalisation across your ecommerce experience, from dynamic email content to on-site recommendations, so every touchpoint feels relevant. The more your communications reflect individual behaviour, the stronger the relationship you build over time.
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We help you collect, manage and activate reviews and UGC across your lifecycle within email campaigns, flows and SMS, making use of a versatile retention marketing tech stack. Social proof at the right moment reduces hesitation and builds the kind of trust that turns first-time buyers into repeat customers.
See what retention-first marketing can do
Ready to captivate your audience?
Let us craft the perfect email strategy for you!
Whether you’re establishing new partnerships or venturing into agency collaboration for the first time, our experts grasp your objectives with bespoke solutions that not only meet but exceed your targets.
hello@melusine.studio
London, WC1