Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
How to Build an Omnichannel Marketing Strategy on Klaviyo
In this guide, I’ll walk you through everything you need to build an omnichannel strategy that works well, from what it means to how it differs from simply being "on multiple channels" and how to use Klaviyo to tie it all together.
Transactional emails for customer retention: Best practices for e-commerce
Functional by nature, transactional emails shape how customers experience your brand. They are your customer service before you even need customer service. Build trust, reduce friction and create natural opportunities for repeat purchases. Here’s how to get the most out of transactional emails with examples.
Centralising Customer Experience with Klaviyo Customer Hub
Customer experience often becomes fragmented by default. Orders live in one place, loyalty in another, support somewhere else entirely. Individually, these systems might work well. Together, they can feel disjointed to customers, even if nothing is technically broken. Klaviyo’s Customer Hub is designed to bring those moments back together, creating a more connected experience for shoppers and a more sustainable one for internal teams.
Top Klaviyo Features To Transform Your Email Strategy
Klaviyo has so many features that can improve timing, data quality, deliverability, personalisation and long-term list health. These are often overlooked, yet they can subtly transform how your email strategy performs over time. Here are a few of our favourite features that make a big difference when implemented and used correctly.
The Klaviyo tech stack we recommend (as a Klaviyo expert agency)
When it comes to retention, your marketing channels are only as powerful as the ecosystem around them. Klaviyo is a brilliant platform, but the real magic happens when you connect it with the right tools. Tools that capture data and automate experiences you could (probably) never manage manually.
Why Your Best Customers Are Slipping Away (And How Data Can Win Them Back)
Want the uncomfortable truth about acquisition? Well, while you're celebrating this month's 500 new customers, roughly 300 are walking out the door without saying goodbye. The question isn't whether you have enough information to predict and prevent customer loss. It's whether you're going to listen to what it's telling you. Here's how to turn that data into your retention advantage.
How to Automatically Suppress Profiles in Klaviyo Using a Webhook
We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need.
The Ultimate Guide to Sunset Flows: Key Metrics and Best Practices
Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.
Boost Your Click-Through Rates: Techniques for Email Marketers
In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.
Email Marketing Metrics You Need to Monitor and Why
Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.