Email Marketing Analytics and Optimisation

We A/B test every variable that influences your channel’s performance, which includes subject lines, preview text, send times, CTA placement, layout and visual hierarchy. Every test starts with a clear hypothesis and runs to 95% statistical confidence before any conclusions are applied.

Open and click rates tell half of the story. We model email revenue attribution at campaign, flow, and segment levels, combining direct-click and assisted-conversion data to give you an accurate view of how email is contributing to your bottom line.

We analyse customer cohorts to understand how behaviour and value evolve over time. This covers repeat purchase rate by acquisition source, LTV trajectory, early churn signals and loyalty tier movement. This allows us to direct retention efforts where they have the most impact.

We use individual subscriber engagement history to determine the peak open window for every contact and schedule emails accordingly. This is a much more considered approach than applying a single send time across your entire list.

Email deliverability monitoring is not a reactive process. By the time email performance drops, the damage is often already done. We track inbox versus spam placement rates by ISP, monitor bounce and complaint trends, and surface any warning signals before they become a reputation problem.

We map the full journey from email open to completed purchase, identifying precisely where drop-off occurs. This includes landing page alignment, device and client-level breakdown, and multi-touch attribution across email, SMS and paid channels.