Retention marketing that drives more than clicks
As a Klaviyo Platinum Partner, we specialise in bespoke retention marketing strategies for premium DTC brands. Our boutique team of Klaviyo experts manage everything from lifecycle strategy and segmentation to campaign execution and loyalty programmes, all built around your data. With email and SMS marketing at our core, we partner with eCommerce brands looking to turn a growing customer base into a more consistent revenue channel.
What we do best
We design and execute high-impact email & SMS strategies that nurture customers, increase engagement, and maximise retention
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Account Audit
Uncover key insights into your performance, strategy, setup, and industry benchmarks to refine your strategy for maximum impact.
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ESP setup & account management
Experience seamless email and SMS setup, migration, and management for optimal performance.
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Campaign strategy & execution
Align your marketing efforts with your business goals through tailored campaigns to maximise engagement and drive revenue.
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Automated lifecycle flows
Enhance lifetime value and encourage repeat purchases with flows that guide your customers through their entire lifecycle.
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List Growth & Segmentation
Improve engagement and deliverability through advanced segmentation, high-converting pop-ups, and diligent list maintenance.
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Designs & Copywriting
Captivate your audience with custom-crafted copy and visually engaging designs that resonate with your brand’s voice and are optimised for performance across all devices.
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Analytics & Optimisation
Maximise your campaign effectiveness with detailed analytics, A/B testing, and optimised timing to increase conversion rates, and other important metrics.
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Monthly reporting
Get clear, actionable reporting with in-depth analysis empowering you to continuously enhance your marketing efforts.
Expanding your tech stack for retention & engagement
We help you bridge gaps in your retention strategy and introduce you to the right partners, integrating loyalty, referral, and engagement solutions with data-driven personalisation.
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We help you design and implement loyalty programmes that integrate directly with Klaviyo, so every reward, tier update and redemption feeds back into your lifecycle. Paired with referral marketing, it becomes a full retention and acquisition loop, where your best customers feel recognised and keep coming back because of it.
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Your existing customers are often your best acquisition channel. We build referral marketing programmes for DTC brands that connect seamlessly with your email and SMS strategy, turning satisfied buyers into a consistent source of new, high-quality customers.
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We layer customer personalisation across your ecommerce experience, from dynamic email content to on-site recommendations, so every touchpoint feels relevant. The more your communications reflect individual behaviour, the stronger the relationship you build over time.
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We help you collect, manage and activate reviews and UGC across your lifecycle within email campaigns, flows and SMS, making use of a versatile retention marketing tech stack. Social proof at the right moment reduces hesitation and builds the kind of trust that turns first-time buyers into repeat customers.
Powered by industry-leading platforms
We work with a curated selection of leading eCommerce marketing platforms that we know deliver results. The ones that integrate best with Klaviyo and have earned their place in a retention-focused email marketing tech stack. We handle the Klaviyo integrations so everything works together as it should.
See what retention-first marketing can do
Ready to captivate your audience?
Let us craft the perfect email strategy for you!
Whether you’re establishing new partnerships or venturing into agency collaboration for the first time, our experts grasp your objectives with bespoke solutions that not only meet but exceed your targets.
hello@melusine.studio
London, WC1