Email Marketing Advice
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
The role of AI in customer personalisation: from static segments to predictive customer journeys
Content generation is arguably the smallest part of what AI can do for CRM and retention marketing. Its more valuable role is interpreting customer behaviour and predicting what's likely to happen next, then using that prediction to decide which experience, message, offer, channel, timing is most relevant to each customer. That shift from static segmentation to predictive customer journeys changes how retention marketing performs. Here's how to put it into practice.
BFCM List Growth: How to grow an audience that’s ready to buy
It’s never too early to start thinking about Black Friday. Before the sales begin, before it even hits November, before the Halloween decorations come down and the tree goes up, that’s when the strongest BFCM audiences are won.
The dynamic duo: How to integrate social media with your Klaviyo email marketing strategy
Here's how to integrate social media with your email marketing strategy in a way that your most valuable customer data feeds each channel, and how Klaviyo makes the whole thing possible.
How to Build an Omnichannel Marketing Strategy on Klaviyo
In this guide, I’ll walk you through everything you need to build an omnichannel strategy that works well, from what it means to how it differs from simply being "on multiple channels" and how to use Klaviyo to tie it all together.
Transactional emails for customer retention: Best practices for e-commerce
Functional by nature, transactional emails shape how customers experience your brand. They are your customer service before you even need customer service. Build trust, reduce friction and create natural opportunities for repeat purchases. Here’s how to get the most out of transactional emails with examples.
Centralising Customer Experience with Klaviyo Customer Hub
Customer experience often becomes fragmented by default. Orders live in one place, loyalty in another, support somewhere else entirely. Individually, these systems might work well. Together, they can feel disjointed to customers, even if nothing is technically broken. Klaviyo’s Customer Hub is designed to bring those moments back together, creating a more connected experience for shoppers and a more sustainable one for internal teams.
Top Klaviyo Features To Transform Your Email Strategy
Klaviyo has so many features that can improve timing, data quality, deliverability, personalisation and long-term list health. These are often overlooked, yet they can subtly transform how your email strategy performs over time. Here are a few of our favourite features that make a big difference when implemented and used correctly.
The Klaviyo tech stack we recommend (as a Klaviyo expert agency)
When it comes to retention, your marketing channels are only as powerful as the ecosystem around them. Klaviyo is a brilliant platform, but the real magic happens when you connect it with the right tools. Tools that capture data and automate experiences you could (probably) never manage manually.
The 2025 holiday email marketing playbook: How to win customers and keep them
This is our updated guide to navigating every phase of the festive season and making sure your holiday strategy is the gift that keeps on giving, for your brand and your customers.
The Rise of WhatsApp Marketing: Your Next Channel for Serious Customer Engagement
In this post, we’re exploring where WhatsApp fits into your omnichannel strategy and how to layer it without creating messaging fatigue.