Did you know that SMS open rates can be as high as 98%, compared to just 20% for email? With nearly every text message read within the first three minutes of delivery, SMS offers untapped potential for reaching your customers on a direct and personal level. But the real question is, how can you ensure your messages aren't just opened, but also drive conversions and retain customers?

Open rates might give a glimpse into how many eyes see your message, but it's the click-through rate (CTR) that reveals the effectiveness of your call to action, content relevance and overall engagement strategy.

In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.

In the e-commerce world, browse and cart abandonment are dreaded by every retailer yet inevitably faced. It seems that no matter how great your products are and how engaged your customers are, most interest won’t result in conversions. While the likelihood of browse and cart abandonment is high, so are the rates of re-engagement when your email flows are used effectively to win back window shoppers.

Love is in the air (if you’re into that sort of thing) and while Cupid readies his arrows, your e-commerce store should be bracing for impact. But how do you make your online store stand out in a crowded inbox alongside all the retail giants?

The ticket is to craft messages that resonate, engage, and convert while encompassing all walks of love. Dive into the art of irresistible Valentine's Day emails to make your e-commerce store a go-to destination for gifting, self-love, soul-searching, and everything in between.

Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.

From promotional texts and alerts to personalised reminders, SMS is a fantastic way to supercharge your automations and we’re here to show you how. You might not have sent a text message yourself in years, but in the world of marketing, we say it’s not time to give up on SMS just yet.

There's no guarantee your emails will stand out, you need a fine-tuned campaign strategy for this, but the health of your email list also plays a big role in the effectiveness of your campaigns. This comes down to the so-called “cleanliness” of your list. So what is list cleaning? How do you do it? And what are the best practices for streamlining this task? Keep reading as we get into all this and more.

From segmentation to personalisation, timing to content, flows to campaigns, get into the nitty gritty with us over how to utilise your BFCM success to its full advantage.

How do you measure the success of your email marketing campaigns? Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.

If there’s one thing we know about online shopping, it’s that the customer journey is far from over at checkout. The post-purchase experience is a make-or-break moment in e-commerce, one that dictates whether your brand will be a fleeting encounter or a long-term relationship in your customer's life.

The festive season is fast upon us and when it comes to your email marketing strategy, the question isn't just about participating in the holiday rush but standing out in inboxes overflowing with festive offers.

In the world of email marketing, the Call-to-Action (CTA) button is the unsung hero. CTAs provide a sense of direction to your emails, and that direction isn't always about making a sale.

In this blog, we'll look at a mix of Black Friday and Cyber Monday strategies, from clever discounting to non-discount promotions to provide you with a range of innovative ways to captivate your customers this BFCM season.

As Black Friday and Cyber Monday (BFCM) loom, the spotlight often lands on crafting irresistible deals and eye-catching campaigns. But there's an equally critical component that could make or break your BFCM success: your email and SMS subscriber lists.

Amidst the torrent of promotional emails and limited-time offers, one question persists: how can your brand cut through the noise and resonate with discerning shoppers?

The Black Friday and Cyber Monday (BFCM) rush is inevitable, with every brand vying for consumers' attention and a slice of the vast revenue pie. How can your brand shine brightest amid all the clamour?

In e-commerce, every click matters. Generating a staggering 70.5% higher open rate and 152% higher click-through rate than one-size-fits-all email campaigns, automated flows might just be the key to converting leads to customers.

Every online shopper has been there. You’ve viewed a product or added it to your basket with every intention of coming back and making a purchase, only to revisit the site and discover that the item you had your eyes on is suddenly out of stock.