Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
Transactional emails for customer retention: Best practices for e-commerce
Functional by nature, transactional emails shape how customers experience your brand. They are your customer service before you even need customer service. Build trust, reduce friction and create natural opportunities for repeat purchases. Here’s how to get the most out of transactional emails with examples.
Centralising Customer Experience with Klaviyo Customer Hub
Customer experience often becomes fragmented by default. Orders live in one place, loyalty in another, support somewhere else entirely. Individually, these systems might work well. Together, they can feel disjointed to customers, even if nothing is technically broken. Klaviyo’s Customer Hub is designed to bring those moments back together, creating a more connected experience for shoppers and a more sustainable one for internal teams.
Top Klaviyo Features To Transform Your Email Strategy
Klaviyo has so many features that can improve timing, data quality, deliverability, personalisation and long-term list health. These are often overlooked, yet they can subtly transform how your email strategy performs over time. Here are a few of our favourite features that make a big difference when implemented and used correctly.
The Klaviyo tech stack we recommend (as a Klaviyo expert agency)
When it comes to retention, your marketing channels are only as powerful as the ecosystem around them. Klaviyo is a brilliant platform, but the real magic happens when you connect it with the right tools. Tools that capture data and automate experiences you could (probably) never manage manually.
The 2025 holiday email marketing playbook: How to win customers and keep them
This is our updated guide to navigating every phase of the festive season and making sure your holiday strategy is the gift that keeps on giving, for your brand and your customers.
The Rise of WhatsApp Marketing: Your Next Channel for Serious Customer Engagement
In this post, we’re exploring where WhatsApp fits into your omnichannel strategy and how to layer it without creating messaging fatigue.
How to Analyse Email Subject Lines with AI (Step by Step)
In this guide, we’ll show you how to use your Klaviyo data and a standard AI tool to generate a simple subject line analysis report. No data science degree or coding experience required. Just a CSV file and a few minutes.
The Anatomy of a Post-Purchase Flow: A Complete Guide for DTC Brands
In this guide, we’ll break down the anatomy of a strong post-purchase flow: what it is, the different types of emails you should be sending, why it matters for both revenue and retention, and the best practices that separate average brands from those keeping their customers coming back for more.
RCS vs SMS: Why Rich Messaging Is the Next Big Shift for E-Commerce Marketing
The question now isn’t whether RCS will matter for marketing, it’s how soon you’ll need to build it into your strategy, and what you’ll do differently once your messages can actually look and feel like your brand. Here’s everything you need to know.
Why Your Best Customers Are Slipping Away (And How Data Can Win Them Back)
Want the uncomfortable truth about acquisition? Well, while you're celebrating this month's 500 new customers, roughly 300 are walking out the door without saying goodbye. The question isn't whether you have enough information to predict and prevent customer loss. It's whether you're going to listen to what it's telling you. Here's how to turn that data into your retention advantage.