Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
How to Build an Omnichannel Marketing Strategy on Klaviyo
In this guide, I’ll walk you through everything you need to build an omnichannel strategy that works well, from what it means to how it differs from simply being "on multiple channels" and how to use Klaviyo to tie it all together.
Transactional emails for customer retention: Best practices for e-commerce
Functional by nature, transactional emails shape how customers experience your brand. They are your customer service before you even need customer service. Build trust, reduce friction and create natural opportunities for repeat purchases. Here’s how to get the most out of transactional emails with examples.
How to Automatically Suppress Profiles in Klaviyo Using a Webhook
We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need.
The Ultimate Guide to Sunset Flows: Key Metrics and Best Practices
Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.