Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
How to Turn Your Loyalty Program Into an Acquisition Engine
In this post, we’ll look at how to reframe your loyalty program as a growth engine. We’ll cover tactics that tie loyalty to acquisition, unpack program mechanics that drive referral and repeat simultaneously, and share what to track if you're aiming to scale sustainably.
The anatomy of an abandoned cart flow
In this guide, we’ll break down the anatomy of an abandoned cart flow, how it differs from browse abandonment, and why it deserves its own strategy. Plus, how to set it all up in Klaviyo (including pairing your emails with SMS).
Customer Retention Analysis: The Ultimate Guide for DTC Brands
In this comprehensive guide, we’ll break down exactly what customer retention analysis is, why it’s critical for DTC brands, and how to do it step-by-step.
Proven Strategies to Reduce Customer Churn
In this guide, we’re getting into the mechanics of churn, how to reduce it, and how Klaviyo can help you predict and prevent it before it happens.
Ultimate Guide to Using Reviews in Email Marketing
In this guide, we’ll show you how to ask for reviews without sounding desperate, use testimonials to boost clicks and conversions, build automated flows that gather and showcase reviews and pick the tools that make it all seamless. Let’s get into it.
Email Design Best Practices: Tips for Dark Mode, Mobile Styling & Klaviyo Fixes
This one is all about the foundations of great design: fonts that don’t glitch, dark mode tricks, and how to stop Klaviyo from styling your mobile version like it’s 2012.
The Ultimate Guide to Email Deliverability: How to Reach the Inbox Every Time
Strong deliverability is the difference between reaching inboxes and shouting into the void. Getting this right is non-negotiable whether you use Klaviyo or any other ESP. In this guide, we'll explain why deliverability matters, how to protect it, and what to do if things go wrong.
How to Use Klaviyo Internal Alerts to Keep Your Team in the Loop (Without Lifting a Finger)
There’s nothing worse than missing a key moment with a customer because no one on your team knew it happened. Unless someone’s manually checking profiles or dashboards 24/7, these things slip through the cracks. That’s why Klaviyo’s Internal Alerts exist. They’re built to quietly tap your team on the shoulder when something important happens.
How to Automatically Suppress Profiles in Klaviyo Using a Webhook
We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need.
Reviving Relationships: The Anatomy of a Winback Flow
In this blog, we’ll look at the key elements of a successful winback flow and explore how to tailor your approach based on your brand’s needs. After all, keeping the customers you already have is far more cost-effective than chasing new ones.