Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
The Ultimate Guide to BFCM Prep: How to Plan, Optimise, and Maximise Your Black Friday Cyber Monday Sale (updated)
The busiest time of the year for eCommerce is right around the corner — Black Friday Cyber Monday (BFCM) is the most anticipated annual shopping event, and now is the time to start preparing.
The Anatomy of a Welcome Series
Your welcome series is your chance to show customers who you are and what you’re about while guiding them toward their next step, whether that’s exploring your products, completing a purchase, or simply getting to know your brand. An excellent welcome email doesn’t just inform; it starts a relationship with every customer.
How to Use Quizzes to Boost Conversions During the Holiday Season
Learn how to use quizzes to boost conversions, strengthen customer retention, and give your holiday marketing a personal touch—all with data your customers are happy to share.
Emails going to spam? Here’s why and how to fix it
Ever sent an email you were sure would blow up your sales, only to see dismal open rates and little engagement? Chances are, your emails are going straight to the dreaded spam folder. In this post, we’ll cover why email deliverability matters, how to spot issues, and what you can do to fix them—just in time for BFCM!
Personalisation 101: How to Boost Engagement and Retain Customers with Tailored Emails
We’re going to break down exactly why personalised emails aren’t just a nice-to-have but a necessity for any brand serious about building customer loyalty. Plus, we’ll share some tips on how you can start personalising your emails.
VIP Email Campaign Ideas to Boost Loyalty and Increase Lifetime Value
Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more.
Boost Customer Retention: Important Metrics You Need To Monitor
As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.
The Ultimate Guide to Sunset Flows: Key Metrics and Best Practices
Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.
Building Customer Loyalty Through Email Marketing
Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.
Crafting Killer Email Pop-Ups: A Guide to Capturing and Converting Your Audience
Capturing the attention of your audience is both an art and a science, particularly in building your email marketing lists. Enter the email pop-up, a marketer’s necessary evil. While annoying by reputation, these little automated windows hold a lot of power when it comes to growing your subscriber base. In this guide, we take a look at these components to offer our insights and best practices for crafting pop-ups that capture and convert.