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Retention marketing that drives more than clicks

We help DTC brands turn one-time shoppers into repeat customers.

No guesswork. No one-size-fits-all. Just strategic email & SMS marketing, loyalty programs, referral systems, and retention-focused campaigns that align with your brand.

BOOK A DISCOVERY CALL
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The black logo features the stylized text 'REFFY' in bold capital letters beneath a heart shape.
The image shows the logo of Daniel Wellington, a watch brand, featuring a minimalist black and white design with the brand name in uppercase letters.
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What we do best

We design and execute high-impact email & SMS strategies that nurture customers, increase engagement, and maximise retention

WORK WITH US
  • A person viewing a laptop screen displaying a presentation on 'Email Marketing Audit' with images of diverse women.

    Account Audit

    Uncover key insights into your performance, strategy, setup, and industry benchmarks to refine your strategy for maximum impact.

  • Screenshot of a user account details interface showing the name Mary Smith, email msmith@gmail.com, with different athletic wear accounts and roles, and option to cancel or finish.

    ESP setup & account management

    Experience seamless email and SMS setup, migration, and management for optimal performance.

  • Two women having a discussion at a table, with speech bubbles indicating topics like Monthly Campaigns, Post-purchase Emails, and Cart Abandonment Flows.

    Campaign strategy & execution

    Align your marketing efforts with your business goals through tailored campaigns to maximise engagement and drive revenue.

  • A young woman sitting on a couch using a laptop with digital workflow notifications overlayed on the image, including trigger, profile update, and welcome emails.

    Automated lifecycle flows

    Enhance lifetime value and encourage repeat purchases with flows that guide your customers through their entire lifecycle.

  • A person sitting at a desk with a laptop, smartphone, and mug, displaying a dashboard showing a group segment size of 100,810 members with a 2.4% increase, 8,291 members added, and 920 members dropped.

    List Growth & Segmentation

    Improve engagement and deliverability through advanced segmentation, high-converting pop-ups, and diligent list maintenance.

  • Melusine Studio Klaviyo Retention Marketing Agency

    Designs & Copywriting

    Captivate your audience with custom-crafted copy and visually engaging designs that resonate with your brand’s voice and are optimised for performance across all devices.

  • Melusine Studio Klaviyo Retention Marketing Agency

    Analytics & Optimisation

    Maximise your campaign effectiveness with detailed analytics, A/B testing, and optimised timing to increase conversion rates, and other important metrics.

  • Melusine Studio Klaviyo Retention Marketing Agency

    Monthly reporting

    Get clear, actionable reporting with in-depth analysis empowering you to continuously enhance your marketing efforts.

SEE OUR WORK
Diagram showing mobile phone screens with various digital marketing tools and methods, including email marketing, subscriptions, quiz and survey, loyalty rewards, SMS marketing, WhatsApp marketing, and AI integrations like Octane AI, Okendo, Yotpo, Smile.io, Loyalty Lion, and Okeno.

Expanding your tech stack for retention & engagement 

We help you bridge gaps in your retention strategy and introduce you to the right partners, integrating loyalty, referral, and engagement solutions with data-driven personalisation. 

WORK WITH US

  • We design and optimise VIP programs and reward-based strategies that encourage repeat purchases and lasting engagement.

  • Our structured referral programs incentivise advocacy and nudge customers toward word-of-mouth endorsements, resulting in organic growth for you. 

  • Engage customers at every stage of their buying journey through quizzes, surveys and personalised recommendations to enhance the customer .


  • Integrating reviews and UGC to build trust, we strengthen your brand’s credibility and drive more conversions.

Powered by industry-leading platforms

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See what retention-first marketing can do

SEE OUR WORK
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Ready to captivate your audience?
Let us craft the perfect email strategy for you!

Whether you’re establishing new partnerships or venturing into agency collaboration for the first time, our experts grasp your objectives with bespoke solutions that not only meet but exceed your targets.

hello@melusine.studio
London, WC1