Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
Personalisation 101: How to Boost Engagement and Retain Customers with Tailored Emails
We’re going to break down exactly why personalised emails aren’t just a nice-to-have but a necessity for any brand serious about building customer loyalty. Plus, we’ll share some tips on how you can start personalising your emails.
VIP Email Campaign Ideas to Boost Loyalty and Increase Lifetime Value
Your VIP customers are the backbone of your brand. They’ve already shown their loyalty, and now it’s your turn to show some appreciation. In this post, we’ll explore a few creative ideas for deepening your relationships with highly engaged customers and keeping them coming back for more.
Boost Customer Retention: Important Metrics You Need To Monitor
As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.
The Ultimate Guide to Sunset Flows: Key Metrics and Best Practices
Ever noticed how some subscribers just seem to fade away, like the last rays of the sun on a nice evening? Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.
Building Customer Loyalty Through Email Marketing
Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.
Crafting Killer Email Pop-Ups: A Guide to Capturing and Converting Your Audience
Capturing the attention of your audience is both an art and a science, particularly in building your email marketing lists. Enter the email pop-up, a marketer’s necessary evil. While annoying by reputation, these little automated windows hold a lot of power when it comes to growing your subscriber base. In this guide, we take a look at these components to offer our insights and best practices for crafting pop-ups that capture and convert.
Your Complete Guide to A/B Testing Your Emails
Keep reading for our complete guide to A/B testing for email, including when to A/B test, how to curate a testing strategy that drives results, and the key elements to put head to head.
SMS Marketing 101: Proven Strategies for Boosting Engagement with SMS
Did you know that SMS open rates can be as high as 98%, compared to just 20% for email? With nearly every text message read within the first three minutes of delivery, SMS offers untapped potential for reaching your customers on a direct and personal level. But the real question is, how can you ensure your messages aren't just opened, but also drive conversions and retain customers?
Boost Your Click-Through Rates: Techniques for Email Marketers
Open rates might give a glimpse into how many eyes see your message, but it's the click-through rate (CTR) that reveals the effectiveness of your call to action, content relevance and overall engagement strategy. In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.
Optimise Your Flows: How to Reduce Browse and Cart Abandonment
In the e-commerce world, browse and cart abandonment are dreaded by every retailer yet inevitably faced. It seems that no matter how great your products are and how engaged your customers are, most interest won’t result in conversions. While the likelihood of browse and cart abandonment is high, so are the rates of re-engagement when your email flows are used effectively to win back window shoppers.