Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
Strategies for Irresistible Valentine's Day Emails for your E-commerce Store
Love is in the air (if you’re into that sort of thing) and while Cupid readies his arrows, your e-commerce store should be bracing for impact. But how do you make your online store stand out in a crowded inbox alongside all the retail giants? Dive into the art of irresistible Valentine's Day emails to make your e-commerce store a go-to destination for gifting, self-love, soul-searching, and everything in between.
The Power of Referrals: Designing Email Campaigns That Work
Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.
SMS + Email: A Guide to Supercharged Marketing Automation
From promotional texts and alerts to personalised reminders, SMS is a fantastic way to supercharge your automations and we’re here to show you how. You might not have sent a text message yourself in years, but in the world of marketing, we say it’s not time to give up on SMS just yet.
Maintaining Email List Health: Top 5 Tactics for Effective List Cleaning
There's no guarantee your emails will stand out, you need a fine-tuned campaign strategy for this, but the health of your email list also plays a big role in the effectiveness of your campaigns. This comes down to the so-called “cleanliness” of your list. So what is list cleaning? How do you do it? And what are the best practices for streamlining this task? Keep reading as we get into all this and more.
Post-BFCM Email Strategies to Maximise Revenue and Retention
From segmentation to personalisation, timing to content, flows to campaigns, get into the nitty gritty with us over how to utilise your BFCM success to its full advantage.
Email Marketing Metrics You Need to Monitor and Why
How do you measure the success of your email marketing campaigns? Let's dive into the top 8 email marketing metrics you need to monitor, why they matter, and how you can improve them.
The Importance of Post-Purchase Email Flows for Optimising Engagement
If there’s one thing we know about online shopping, it’s that the customer journey is far from over at checkout. The post-purchase experience is a make-or-break moment in e-commerce, one that dictates whether your brand will be a fleeting encounter or a long-term relationship in your customer's life.
Unwrap A Successful Holiday Email Campaign
The festive season is fast upon us and when it comes to your email marketing strategy, the question isn't just about participating in the holiday rush but standing out in inboxes overflowing with festive offers.
Perfecting Your Call-To-Action (CTA)
In the world of email marketing, the Call-to-Action (CTA) button is the unsung hero. CTAs provide a sense of direction to your emails, and that direction isn't always about making a sale.
BFCM 2023: Exploring Discount and Alternative Strategies
In this blog, we'll look at a mix of Black Friday and Cyber Monday strategies, from clever discounting to non-discount promotions to provide you with a range of innovative ways to captivate your customers this BFCM season.