Email marketing for a 7-figure supplement brand
RealScience Case Study: Growing subscription revenue through targeted email marketing
RealScience Athletics wanted to grow their supplement subscription model without impacting one-time sales. Our team came up with a targeted email marketing strategy focused on long-term customer retention, turning nearly 20% of buyers into subscribers in just 90 days.
Our Approach
We added dynamic content blocks to 6 of 22 email marketing campaigns, using targeted messaging to communicate the benefits of subscribing. These blocks were tailored to specific customer segments, highlighting incentives such as discounted first orders and flexibility of terms.
The Brief
RealScience Athletics needed to boost their newly launched subscription model without cannibalising one-time sales. The challenge was to increase subscription sign-ups in a way that felt relevant and appealing to their audience.
The Outcome
Within the tracked period, nearly 20% of RealScience Athletics customers were successfully converted into subscribers once dynamic subscription offers were integrated into targeted campaigns. Our strategy increased subscription conversions and helped establish a recurring revenue stream while supporting long-term customer retention.
253
new Recharge subscribers in 90 days
1,315
total conversions
61%
all new subscriptions
What RealScience Athletics say about us
"Melusine Studio are a breath of fresh air. They’ve helped us increase turnover by +45% in the last year by building out a number of automated flows and 8 campaigns per month. They’re true professionals and great to work with. They take all the hassle out of the process. It’s been a very hands-off process which is extremely helpful as my team and I are busy working on other areas of the business. Every month they find new ways of optimising the emails, pop-ups and other areas of our Klaviyo account. I feel confident they’re always squeezing everything they can out of this side of the business. Thank you Mélusine, Plamen and the team for all of your help."
Sean Nalewanyj - Founder