Email design makes or breaks clicks and conversions. After an email is opened, you have about three seconds to engage. If your layout is off, you risk losing your viewers’ interest instantly. This one is all about the foundations of great design: fonts that don’t glitch, dark mode tricks, and how to stop Klaviyo from styling your mobile version like it’s 2012.

Strong deliverability is the difference between reaching inboxes and shouting into the void. Getting this right is non-negotiable whether you use Klaviyo or any other ESP. In this guide, we'll explain why deliverability matters, how to protect it, and what to do if things go wrong. 

There’s nothing worse than missing a key moment with a customer because no one on your team knew it happened. Unless someone’s manually checking profiles or dashboards 24/7, these things slip through the cracks. That’s why Klaviyo’s Internal Alerts exist. They’re built to quietly tap your team on the shoulder when something important happens. 

We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need. 

Have you ever wondered why some of your emails hit the mark while others fall flat? It’s not always about the copy or design, but instead, sending the right message to the right people at the right time. In this blog, we’ll look into how behavioural segmentation works, why it’s a must-have for your email strategy and the specific KPIs it can improve. We’ll also break down the different types of behavioural segmentation so you can start segmenting like a pro. 

Social media is all about grabbing attention in the moment and drawing potential customers in, while email focuses on building lasting connections. Combined, they create a well-oiled machine that keeps your audience engaged at every touchpoint.