There’s nothing worse than missing a key moment with a customer because no one on your team knew it happened. Unless someone’s manually checking profiles or dashboards 24/7, these things slip through the cracks. That’s why Klaviyo’s Internal Alerts exist. They’re built to quietly tap your team on the shoulder when something important happens. 

We’ll show you how to configure the suppression webhook, explain what key inputs you need, and how to test your setup to keep your email list clean without manual intervention. No technical background, API experience, or coding skills required. This guide is all you’ll need. 

Have you ever wondered why some of your emails hit the mark while others fall flat? It’s not always about the copy or design, but instead, sending the right message to the right people at the right time. In this blog, we’ll look into how behavioural segmentation works, why it’s a must-have for your email strategy and the specific KPIs it can improve. We’ll also break down the different types of behavioural segmentation so you can start segmenting like a pro. 

Social media is all about grabbing attention in the moment and drawing potential customers in, while email focuses on building lasting connections. Combined, they create a well-oiled machine that keeps your audience engaged at every touchpoint. 

Ever sent an email you were sure would blow up your sales, only to see dismal open rates and little engagement? Chances are, your emails are going straight to the dreaded spam folder. In this post, we’ll cover why email deliverability matters, how to spot issues, and what you can do to fix them—just in time for BFCM!