Lily & Bean
Case Study #1 The power of automations
Lily & Bean’s automated setup underwent a complete overhaul. With previous efforts funnelled through campaigns as per client input, this account is a prime example of the importance of a strong automated setup in actualising results.
Our Approach
We took the initiative to completely rehaul Lily & Bean’s email marketing approach with the creation of a comprehensive automated setup. The account previously had only a simple welcome email, one abandoned cart notification and a post-purchase newsletter.
Between December 2022 and February 2023, we sent several flows live, including a full Welcome Series; Abandoned Cart, Abandoned Browse, Post-purchase, Winback, Sunset, and Birthday Flows; and an SMS Welcome Series.
The Brief
Lily & Bean is a UK-based luxury brand specialising in personalised bags, hats, and accessories.
With a focus on materials, local production, and sustainability, Lily & Bean would benefit from an email marketing approach that strengthened trust in their customer relationships.
The Outcome
Email marketing became a significant revenue stream for the brand as a result of our efforts. We multiplied leads by 400%, grew flow revenue by more than 300%, and after 4 months, email marketing represented more than 51% of their monthly revenue.
400%
In lead growth
28%
Growth in flow rev.
328%
Increase in automated rev.