Email marketing reports
and insights
Klaviyo email marketing reports that turn your metrics into actionable steps
Every month, you’ll receive a clear email performance report that shows the exact status of your account. We bring together your email KPI dashboard, key email marketing metrics, industry benchmarks, and campaign context, and translate them into a prioritised action plan for the month ahead.
A clear monthly view of your channel health and upcoming priorities
Our email marketing reports aren’t spreadsheets of numbers with a few colour-coded cells. We deliver structured monthly reports with customised dashboards that give you context behind your email marketing metrics.
A clear overview of the month’s headline email revenue figures, key wins, indicators of success, list growth and any issues that need attention. The immediate account updates for founders and heads of marketing.
01 — Executive Summary
A clear view of how your automated Klaviyo flows are performing, including revenue contribution by flow, conversion rate at each step and the drop-off points that need attention. This helps us see which journeys are working well and where customers might be losing momentum, so we can optimise where necessary.
03 — Email Automation Flow Analytics
We review subscriber growth, unsubscribes, engagement changes and deliverability health indicators to look beyond list size and understand the quality and trajectory of your audience.
02 — List Health and Deliverability Review
We compare your email marketing metrics against relevant industry benchmarks and other D2C brands, so you can understand areas of success and where your performance sits on a broader scale.
05 — Industry Benchmark Comparison
A detailed breakdown of every campaign sent that month, including open rates, click rates, revenue attributed, audience segments and send times.
We highlight the strongest and weakest performers, then explain what drove the difference, from offer and creative to segmentation, timing and audience intent.04 — Campaign Performance Analysis
This is the most important section of the report.
We always conclude with a prioritised action plan for the month ahead, including the steps we are taking next and why, and the expected performance impact.
06 — Next Month Action Plan
We also offer a 30-to-35-minute walkthrough call to review the report together. We’ll explain what each number means, answer your team’s questions, and align on priorities for the next month.
Know exactly where your email channel stands each month
We provide clear monthly reporting to help you understand your email performance and the next steps for your account.