Email Marketing Design & Copywriting for DTC Brands

We write and design email marketing campaigns, flows, SMS, RCS and WhatsApp messages around your brand and customers. From subject lines to CTAs, everything is A/B tested and optimised for conversion, so that your audience is always directed towards the actions you want them to take.

Email design and copy

Every email we design is mobile-first, brand-aligned, and backed by conversion-rate thinking.
From the hero and headline to the footer and call to action, we’re always thinking through the full customer experience.

Custom Email Template Design

We build a master email template library that reflects your brand identity, including typography, colour palette, imagery style and tone. Every template is built modularly for flexibility, and tested and optimised for both light and dark mode rendering.


We design each step in your lifecycle flows around the customer journey, using dynamic content where it makes the message more relevant. That might mean pulling in product names, order details, first names, browse history, or personalised product recommendations.

Automation Flow Email Marketing Design

Flow & Campaign Email Copywriting

We write all subject lines, preview text, header copy, body paragraphs, and CTAs in your brand voice and test them for open rate and click performance. The copy we write is never generic. Instead, we apply proven frameworks, test variants, and iterate based on what the data tells us.

SMS, RCS, and WhatsApp Copy and Strategy


You want your mobile messaging to be short, direct, and hard to ignore (but never annoying).
We handle the copy and strategy behind SMS, RCS, and WhatsApp campaigns, with segmentation and compliance practices built-in for the UK, US, Asia Pacific, and EU.

Emails your customers want to read

Let us handle the design, copy and strategy behind emails that don’t just look great, but read well and convert.