In this guide, we’ll break down the anatomy of a strong post-purchase flow: what it is, the different types of emails you should be sending, why it matters for both revenue and retention, and the best practices that separate average brands from those keeping their customers coming back for more.

The question now isn’t whether RCS will matter for marketing, it’s how soon you’ll need to build it into your strategy, and what you’ll do differently once your messages can actually look and feel like your brand. Here’s everything you need to know.

In this post, we’ll look at how to reframe your loyalty program as a growth engine. We’ll cover tactics that tie loyalty to acquisition, unpack program mechanics that drive referral and repeat simultaneously, and share what to track if you're aiming to scale sustainably.

In this guide, we’ll break down the anatomy of an abandoned cart flow, how it differs from browse abandonment, and why it deserves its own strategy. Plus, how to set it all up in Klaviyo (including pairing your emails with SMS).

In this guide, we’re getting into the mechanics of churn, how to reduce it, and how Klaviyo can help you predict and prevent it before it happens.

In this guide, we’ll show you how to ask for reviews without sounding desperate, use testimonials to boost clicks and conversions, build automated flows that gather and showcase reviews and pick the tools that make it all seamless. Let’s get into it. 

This one is all about the foundations of great design: fonts that don’t glitch, dark mode tricks, and how to stop Klaviyo from styling your mobile version like it’s 2012.