In this post, we’ll look at how to reframe your loyalty program as a growth engine. We’ll cover tactics that tie loyalty to acquisition, unpack program mechanics that drive referral and repeat simultaneously, and share what to track if you're aiming to scale sustainably.

In this guide, we’ll break down the anatomy of an abandoned cart flow, how it differs from browse abandonment, and why it deserves its own strategy. Plus, how to set it all up in Klaviyo (including pairing your emails with SMS).

In this guide, we’re getting into the mechanics of churn, how to reduce it, and how Klaviyo can help you predict and prevent it before it happens.

In this guide, we’ll show you how to ask for reviews without sounding desperate, use testimonials to boost clicks and conversions, build automated flows that gather and showcase reviews and pick the tools that make it all seamless. Let’s get into it. 

This one is all about the foundations of great design: fonts that don’t glitch, dark mode tricks, and how to stop Klaviyo from styling your mobile version like it’s 2012.

Strong deliverability is the difference between reaching inboxes and shouting into the void. Getting this right is non-negotiable whether you use Klaviyo or any other ESP. In this guide, we'll explain why deliverability matters, how to protect it, and what to do if things go wrong. 

There’s nothing worse than missing a key moment with a customer because no one on your team knew it happened. Unless someone’s manually checking profiles or dashboards 24/7, these things slip through the cracks. That’s why Klaviyo’s Internal Alerts exist. They’re built to quietly tap your team on the shoulder when something important happens.