Knowledge Hub
Dive into the juicy stuff as we spill the beans on industry know-how and all the tips and tricks of the email marketing world.
Boost Customer Retention: Important Metrics You Need To Monitor
As a business owner or marketer, it's easy to focus on acquiring new shoppers, but retaining those hard-won customers is where true long-term success lies. This is where retention metrics come in, providing crucial insights into how well your business is doing to keep customers engaged. Keep reading as we reveal the top retention metrics you should pay attention to and all the strategies you need to improve them.
The Ultimate Guide to Sunset Flows: Key Metrics and Best Practices
Losing your customers’ interest is all part of the game in e-commerce and it happens to the best of us. But there are some things you can do to prevent subscribers from dragging down your metrics when they seem to disappear off the face of the planet.
Building Customer Loyalty Through Email Marketing
Without customer acquisition your business would not grow—and we’ve got more than a few tips to help in this area. But be careful not to overlook the goldmine you’re already sitting on: your existing customers. Luckily, your magic potion for increased loyalty lies just at your fingertips, in your email marketing strategy.
Crafting Killer Email Pop-Ups: A Guide to Capturing and Converting Your Audience
In this guide, we take a look at these components to offer our insights and best practices for crafting pop-ups that capture and convert.
Your Complete Guide to A/B Testing Your Emails
Keep reading for our complete guide to A/B testing for email, including when to A/B test, how to curate a testing strategy that drives results, and the key elements to put head to head.
SMS Marketing 101: Proven Strategies for Boosting Engagement with SMS
With nearly every text message read within the first three minutes of delivery, SMS offers untapped potential for reaching your customers on a direct and personal level. But the real question is, how can you ensure your messages aren't just opened, but also drive conversions and retain customers?
Boost Your Click-Through Rates: Techniques for Email Marketers
In this blog, we unpack all the strategies for elevating your click-through rates, from crafting irresistible CTAs to personalising your content. Let’s get those contacts engaged.
Optimise Your Flows: How to Reduce Browse and Cart Abandonment
This blog looks at why customers waver at the edge of a purchase and how you can cleverly coax them back with browse and cart abandonment flows. We’ll also look at the differences between these two automations and why they’re both critical for recovering lost sales.
Strategies for Irresistible Valentine's Day Emails for your E-commerce Store
Dive into the art of irresistible Valentine's Day emails to make your e-commerce store a go-to destination for gifting, self-love, soul-searching, and everything in between.
The Power of Referrals: Designing Email Campaigns That Work
Trust and authenticity are what make referral programs such powerful tools for organic growth. We delve into our top tips for making your referral emails irresistible with platforms like Okendo, Smile.io, ReferralCandy, and Referral Rock. Let’s get into it.