Wrist Aficionado
Case Study: From spam flags to high-converting email strategy
Wrist Aficionado’s email channel once focused on list growth but struggled to turn subscribers into loyal customers. After a full strategy overhaul, including list cleaning, rebuilding flows, and a redesigned lead generation approach, email is now one of the brand’s strongest acquisition and sales engines, driving consistent growth in both traffic and revenue.
Our Approach
Our approach required a careful, staged turnaround. Over the first two months, we rebuilt the entire flow setup and introduced a sustainable system designed for quality instead of vanity metrics.
What we did:
Removed invalid profiles, warmed up sending, and actively cleaned after every 5 campaigns.
Created forms to capture budget and watch preferences, triggering internal alerts so the sales team could personally assist high-intent prospects.
Launched new flows and pop-ups focused on engagement and traffic growth.
Monitored deliverability closely: gradually expanded audiences while repairing sender reputation.
Introduced custom reporting so that strategy is aligned with Wrist Aficionado’s sales model.
The Brief
When we onboarded Wrist Aficionado email wasn’t yet performing to its true potential.
The list looked bigger on paper, but engagement collapsed. Campaigns were landing in spam, open rates averaged just 23%, and the account wasn’t generating any meaningful revenue.
Our challenge was to rescue deliverability, rebuild trust with inbox providers, and transform email from a liability into a serious growth channel.
The Outcome
The turnaround was dramatic. We helped Wrist Aficionado shift from quantity-focused list growth to meaningful engagement with high-value subscribers. This struggling account became a high-performing channel, even within its unique business model.
7x
Increase in monthly sales performance post-revamp
58%
open rate reached
in six months
3,395%
Increase in site visits due
to email campaigns