Love Lemonade
Case Study: From VisualSoft to Klaviyo
Growing from 19.39% in email contribution to 49.48% in just six months, our journey with Lemonade showcases the power of strategic migration, careful warm-up, segmentation, and a tailored campaign approach.
Our Approach
Most clients use Shopify, WooCommerce, or Magento, which integrate natively with Klaviyo. Love Lemonade didn’t have that option. To make the migration possible, we:
Reverse-engineered their site architecture by analysing VisualSoft’s underlying code to understand how events were tracked and stored.
Built a fully custom API integration via Google Tag Manager to fetch and pass each individual event (e.g., Added to Cart, Checkout Started, Placed Order) into Klaviyo.
Adapted to site changes in real time, including replacing VisualSoft’s default signup form with a Klaviyo one, injected via code on every page load.
Carefully warmed up Klaviyo sending to repair sender reputation, focusing on engaged audiences and slowly expanding reach.
This wasn’t a plug-and-play migration. It was a technical, custom build that proved our ability to integrate Klaviyo with even the most closed, non-standard platforms.
The Brief
Founded in 2007, Love Lemonade began as a handmade craft store before expanding into an online emporium for footwear and accessories.
But their marketing efforts were being held back. Running on VisualSoft, a platform with no native Klaviyo integration, they were managing campaigns directly through VisualSoft’s own email system. This meant limited functionality, minimal control (even simple changes required raising a ticket), and campaigns often flagged as spam.
Migration to Klaviyo offered an opportunity to improve performance, but also a technical challenge: how to build a reliable data bridge from a closed system into Klaviyo.
The Outcome
Once integrated, the difference was immediate. Emails started reaching inboxes instead of spam folders. Three new Klaviyo-powered pop-ups drove 23% monthly list growth with a 9% submit rate. Revenue from email grew from 19.39% to 49.48% in just six months, with six-figure results in under 4 months. Engagement metrics improved by 29%, proving that stronger deliverability and segmentation were working. Nearly half of Lemonade’s total revenue was driven by email, thanks to the bespoke integration we built.
49.48%
email contribution to total revenue
29%
Improvement in engagement metrics
9%
Pop-up submit rate